These large complex operations are in many ways on the forefront of parking innovation but face enormous challenges. With thousands of lot spaces and traffic congestion they are challenged to deliver an efficient and convenient parking product. From valet, to remote economy parking, airports must be able to deliver at both the high and value ends of the business. Airports are in a position to upgrade both hardware and software systems to take advantage of technology and changing Parker buying behavior. Some of their challenges follow.
- Ease of use and access for customers
- Modernize/upgrade the parking lot facilities and operations
- Optimize/maximize revenue
- Retain customers in face of increasing competition
- Expand demand channel reach
- Reduce administration work and get more usable reporting
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