Retargeting

Retargeting shows ads to people who have visited your website without taking a specific desired action. This tactic allows us to keep you top of mind while potential parkers continue their online research. As they visit sites within the display ad network, retargeting technology serves up customized display ads about your company or the product they just searched for, reminding them of their purchase intent.

Using Google approved technology, we attach a pixel, a short snippet of JavaScript code, to your visitor’s IP to identify them and track their online behavior. With the information collected we then target that list of people with both text and display ads that can be clicked back to your website.

Retargeting can be used as a stand-alone service, or it can be combined with search and/or display advertising.

Here’s how Retargeting can increase your revenue:

• You only pay for clicks – impressions (exposure / branding) are free!
• Gives you access to people more likely to buy parking from you because they’ve interacted with your brand in the past
• Large-scale reach (the network has over 2 million sites and mobile apps)
• Tracking and real-time data available for optimizations
• Image ads give access to more site inventory which means more visibility and traffic

Re engage your website visitors when they click onto a competitor’s site. Let us help you track and retarget your visitors back to your site, where you can capture the parking reservation sale.