Providing “Reserved” Parking at Reduced Costs in Large Urban Market

Park Right is a parking management and transportation company located in New York City which operates multiple parking garages located throughout Manhattan, Brooklyn and Long Island, New York. NYC is one of the most densely populated cities in the United States. Manhattan alone has over 1,100 parking garages and surface lots providing well over 100,000 parking spaces and it is still difficult, and sometimes seemingly, impossible to find a place to park.

The Challenge

Several years ago, after repeated requests from a growing number of their regular customers, Park Right began taking “phone” reservations. While immensely popular, this added service was extremely time consuming, difficult to manage and often frustrating and costly when spaces were saved and parkers failed to show up.

Park Right needed to find an easy to manage, cost effective, customer friendly, automated answer if it were going to continue to provide its parkers with the option to “reserve” their parking space in advance.

The Solution

Seamlessly embedding SMC Software’s real time, white label, capacity controlled, Centralized Reservations System (CRS) on their website and integrating its multi-channel reservations functionality with their operational procedures.

The Results

Today, with Park Right’s integrated smartMAP feature, customers can easily select an available space at any one of Park Rights multiple facilities and, in as little as sixty seconds, make a pre-paid reservation which guarantees their spot – 24/7. At some, they can even schedule and pre-pay for “auxiliary detailing services,” as well.

Initially tested at one garage, it was so well received by both company employees and the public, that the remaining facilities were added quickly. The number of reservations continues to grow each month, especially at those near “event venues” like the Javits Center and Barclay Centers, Yankee Stadium and the Manhattan cruise terminal.

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