Whether you operate an off-airport, off-cruise port, downtown, or hotel parking facility, keeping your parking technology current is an absolute must in today’s competitive landscape. If your operation is without a web based online parking management software solution, you are already behind the curve.
Online reservation technology is a core feature that is assumed, if not demanded, by your customers. So embrace this great technology and reap the benefits! Here are just a few:
Customer Experience
Today’s sophisticated customer demands convenience and speed. The ability to pre-pay a reservation online is one of the main reasons customers book in advance, for a hassle-free parking experience.
Customers today assume that the best companies offer them a seamless buying experience – one that can begin on one channel or device such as a laptop, and continue on any other such as a tablet, phone, web or in person.
Are you giving your customers the experience they expect? A real-time online parking reservation system allows customers to book a secure reservation, pay online and receive an email confirmation – all in three easy clicks!
Customer Rewards
Did you know that getting new customers can cost up to five times more than keeping current ones? Research shows that the 80/20 rule applies to customers: 80% of revenue is generated by 20% of a loyal customer base (Gartner). Clearly, a customer loyalty program can increase your profits.
Your facility’s parking management solution should include a Customer Loyalty program that allows you to reward your customer’s buying behavior to have them coming back for more.
Collect Customer Data
Customer data is a valuable resource that is collected in the reservation process. Here are some of its uses:
- Revenue Management
A revenue management strategy uses customer data and other metrics to analyze and forecast demand, combined with dynamic pricing and inventory allocation will help you boost your revenue.
- Marketing
Market to your customer base via email campaigns using the data that is collected. Build customer loyalty with nurturing communications through, offers, promotions and discounts – all through email campaigns. Today’s technology lets you track and measure campaigns to see how they impact your bottom line.
Don’t be left behind. Assess and decide to keep your operation in step with parking’s exciting technology.